Top 15 NBA Jerseys Sold During the 2024-25 Season

In the ever-evolving landscape of the NBA, merchandise sales offer a clear reflection of player popularity and emerging trends. The 2024-25 season has introduced basketball fans to a captivating array of jersey designs that pay homage to team legacies and player prowess. As enthusiasts eagerly await the release of new editions each year, the best-selling jerseys list for the season provides a glimpse into which players are currently commanding the spotlight and the admiration of fans worldwide. Luka Doncic tops the NBA’s best-selling jerseys for 2024-25. His No. 77 Lakers jersey soared in sales after his trade from Dallas, making him a historic figure in NBA merchandise. Per NBA.com “Sales results are based on NBAStore.com sales for the 2024-25 regular season. Doncic, who is from Slovenia, is the first international player to top the most popular jerseys list and the first player other than Stephen Curry or LeBron James to top the list since the 2012-13 regular season (New York Knicks’ Carmelo Anthony). Since the NBA trade deadline on Feb. 6, jersey sales on NBAStore.com are up 21% compared to the same period last year, primarily driven by Doncictrade to the Lakers.


15. Jaylen Brown, Celtics

Apr 8, 2025; New York, New York, USA; Boston Celtics guard Jaylen Brown (7) drives past New York Knicks forward OG Anunoby (8) during the second half at Madison Square Garden.
John Jones-Imagn Images

14. Devin Booker, Suns

Apr 9, 2025; Phoenix, Arizona, USA; Phoenix Suns guard Devin Booker (1) dribbles the ball against the Oklahoma City Thunder during the first half at Footprint Center.
Mark J. Rebilas-Imagn Images

13. Kevin Durant, Suns

Mar 24, 2025; Phoenix, Arizona, USA; Phoenix Suns forward Kevin Durant (35) celebrates after a play during the fourth quarter against the Milwaukee Bucks at Footprint Center.
Mark J. Rebilas-Imagn Images

12. LaMelo Ball, Hornets

Mar 20, 2025; Charlotte, North Carolina, USA; Charlotte Hornets guard LaMelo Ball (1) handles the ball against the New York Knicks during the second half at Spectrum Center.
Jim Dedmon-Imagn Images

11. Giannis Antetokounmpo, Bucks

Jan 31, 2025; San Antonio, Texas, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) drives to the basket during the second half against the San Antonio Spurs at Frost Bank Center.
Scott Wachter-Imagn Images

10. Nikola Jokic, Nuggets

Feb 8, 2025; Phoenix, Arizona, USA; Denver Nuggets center Nikola Jokic (15) shoots Phoenix Suns during the second half at Footprint Center.
Joe Camporeale-Imagn Images

9. Shai Gilgeous-Alexander, Thunder

Feb 7, 2025; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) smiles after scoring against the Toronto Raptors during the second half at Paycom Center.
Alonzo Adams-Imagn Images

8. Ja Morant, Grizzlies

Apr 11, 2025; Denver, Colorado, USA; Memphis Grizzlies guard Ja Morant (12) controls the ball in the second quarter against the Denver Nuggets at Ball Arena.
Ron Chenoy-Imagn Images

7. Anthony Edwards, Timberwolves

Apr 11, 2025; Minneapolis, Minnesota, USA; Minnesota Timberwolves guard Anthony Edwards (5) smiles after the game against the Brooklyn Nets at Target Center.
Bruce Kluckhohn-Imagn Images

6. Victor Wembanyama, Spurs

Jan 4, 2025; San Antonio, Texas, USA; San Antonio Spurs center Victor Wembanyama (1) reacts after drawing a foul while scoring against the Denver Nuggets during the first half at Frost Bank Center.
Scott Wachter-Imagn Images

5. Jalen Brunson, Knicks

Apr 8, 2025; New York, New York, USA; New York Knicks guard Jalen Brunson (11) during the second half against the Boston Celtics at Madison Square Garden.
John Jones-Imagn Images

4. Jayson Tatum, Celtics

Apr 11, 2025; Boston, Massachusetts, USA; Boston Celtics forward Jayson Tatum (0) dribbles the ball against the Charlotte Hornets during the first half at TD Garden.
Eric Canha-Imagn Images

3. LeBron James, Lakers

Dec 31, 2024; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) moves the ball against the Cleveland Cavaliers during the first half at Crypto.com Arena.
Gary A. Vasquez-Imagn Images

2. Stephen Curry, Warriors

Mar 13, 2025; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (30) reacts after being whistled for a foul against the Sacramento Kings during the fourth quarter at Chase Center.
Ross Cameron-Imagn Images

1. Luka Doncic, Lakers

Feb 25, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts against the Dallas Mavericks during the first quarter at Crypto.com Arena.
Gary A. Vasquez-Imagn Images

Conclusion

Apr 9, 2025; Dallas, Texas, USA; Los Angeles Lakers guard Luka Doncic (77) reacts against the Dallas Mavericks during the second half at American Airlines Center.
Kevin Jairaj-Imagn Images

From seasoned veterans like LeBron James and Stephen Curry to rising stars like Victor Wembanyama, the diversity in the 2024-25 NBA jersey sales highlights the dynamic nature of the league. Luka Doncic leading the sales chart for the first time emphasizes the growing global influence of international players in the NBA. Whether it’s the classic designs that celebrate team history or innovative styles that incorporate sustainability, these jerseys not only signify team allegiance but also celebrate individual brilliance. As the season progresses, fans continue to show their support, making these jerseys lasting symbols of their favorite players and the unforgettable moments they create on the court.