In the ever-evolving landscape of the NBA, merchandise sales offer a clear reflection of player popularity and emerging trends. The 2024-25 season has introduced basketball fans to a captivating array of jersey designs that pay homage to team legacies and player prowess. As enthusiasts eagerly await the release of new editions each year, the best-selling jerseys list for the season provides a glimpse into which players are currently commanding the spotlight and the admiration of fans worldwide. Luka Doncic tops the NBA’s best-selling jerseys for 2024-25. His No. 77 Lakers jersey soared in sales after his trade from Dallas, making him a historic figure in NBA merchandise. Per NBA.com “Sales results are based on NBAStore.com sales for the 2024-25 regular season. Doncic, who is from Slovenia, is the first international player to top the most popular jerseys list and the first player other than Stephen Curry or LeBron James to top the list since the 2012-13 regular season (New York Knicks’ Carmelo Anthony). Since the NBA trade deadline on Feb. 6, jersey sales on NBAStore.com are up 21% compared to the same period last year, primarily driven by Doncictrade to the Lakers.
15. Jaylen Brown, Celtics

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14. Devin Booker, Suns

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13. Kevin Durant, Suns

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12. LaMelo Ball, Hornets

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11. Giannis Antetokounmpo, Bucks

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10. Nikola Jokic, Nuggets

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9. Shai Gilgeous-Alexander, Thunder

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8. Ja Morant, Grizzlies

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7. Anthony Edwards, Timberwolves

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6. Victor Wembanyama, Spurs

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5. Jalen Brunson, Knicks

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4. Jayson Tatum, Celtics

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3. LeBron James, Lakers

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2. Stephen Curry, Warriors

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1. Luka Doncic, Lakers

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Conclusion

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From seasoned veterans like LeBron James and Stephen Curry to rising stars like Victor Wembanyama, the diversity in the 2024-25 NBA jersey sales highlights the dynamic nature of the league. Luka Doncic leading the sales chart for the first time emphasizes the growing global influence of international players in the NBA. Whether it’s the classic designs that celebrate team history or innovative styles that incorporate sustainability, these jerseys not only signify team allegiance but also celebrate individual brilliance. As the season progresses, fans continue to show their support, making these jerseys lasting symbols of their favorite players and the unforgettable moments they create on the court.